Digital Marketing Course in Nepal

Master digital marketing including SEO, social media marketing, email marketing, analytics and more to boost online growth.

Duration

3 Month

Time

1.5 Hrs / Session

Level

Basic - Advance

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Syllabus

Week-1: Digital Marketing Intro & Overview of Ecosystem

What is Digital Marketing? (Differences from Traditional)
Marketing Funnel: Awareness → Consideration → Conversion
What is Digital Marketing? (SEO, SMM, SEM, Content, Email)
Who Are Your Target Audience & Buyer Persona?
An Overview of Each Platform (FB, IG, LI, YouTube, TikTok)
Assignment: Create a simple buyer persona for a company

Week-2: Basics of Content & Social Media

How to create and optimize business profiles/pages
Content formats: text, image, video, reels, story
Introduction to tone of voice and branding
Content creation basics on Canva
Assignment: Create and optimize a business page

Week-3: Content Planning and Strategy

80-20 rule of content (value and promotion)
How to plan a content calendar (GS/Notion)
How to develop a hashtag strategy (niche, medium, large)
How to determine posting frequency and consistency
Assignment: Plan a content calendar for one week

Week-4: Engagement and Content Scheduling

Content scheduling apps (Meta Business Suite, Buffer)
How to use posting automation & best posting times
How to engage (DM, comments, & trends)
Reach, profile visit, and engagement analytics
Mini Project: Create an engagement campaign to run for 5 days

Week-5: Basics of Instagram & Facebook Ads

Overview of Facebook Ads Manager
How to structure campaigns (Campaign → Ad Set → Ad)
What are campaign objectives (Awareness, Traffic, Leads, Conversion)
Audience targeting overview
Assignment: Create a plan for an imaginary ad campaign

Week-6: Facebook and Instagram Social Media Advertising

Types of ad creatives (image, video, and carousel)
What is the formula for copywriting (Problem → Solution → CTA)
What are the pricing and bidding strategies (3)
What is A/B testing
What are the most important metrics (CTR, CPC, and ROAS)
Assignment: Develop 2 ad creatives with text

Week-7: Basics of Google Ads

What is the Google Ads universe & how does its auction work
How to do keyword research using (Google Keyword Planner & Ubersuggest)
What are the types of keyword matches? (Broad, Phrase, Exact)
What is search intent & how to target it

Week 8: Google Ads Setup

Keyword Research (15-20 per assignment guidelines)
Ad Creation (headlines, descriptions)
Ad Extensions (sitelink, callout, call)
Basics of Display Ads
Campaign Setup
Assignment: Google Display Ads Campaign

Week 9: Google Analytics Setup (GA4)

GA4 Setup + Tracking Code
Tracking & Reporting (understanding traffic sources, behavior, & user)
Reporting & Analysis (GA4)
Assignment: Google Analytics Demo GA4 data

Week 10 Tracking & Data Tools

UTM Parameters & Campaign Tracking
Google Tag Manager (intro)
Conversions & Tracking Setup
Tracking & Performance Analytics
Assignment: Campaign URL Creation + Tracking

Week 11 SEO Basics & Optimization

Search Engines (crawling, indexing, ranking)
On-Page SEO (title, meta, header, keyword)
Off-Page SEO (backlinking, guest posting)
Technical SEO (site speed, mobile, sitemap)
Assignment: Article/Blog SEO Optimization

Week 12: Portfolio & Capstone

Development of complete digital marketing strategy
Content social media + platform outline
Ads campaign (optimised audiences, budget, + creatives)
SEO outline (keywords + blog + audit)
final report + presentation
Assignment: Presentation & Digital Marketing Portfolio

FAQs

What is the cost of digital marketing courses in Nepal?

The digital marketing course in Nepal cost varies across IT training institutes in Nepal. Fees for both online and in-person classes usually range from NPR 12,000 to NPR 30,000.

What is the best digital marketing course in Nepal?

The best digital marketing courses include SEO, ads, social media, and analytics. LetsLearn has a full program that combines theory and practice, which makes it one of the best digital marketing courses in Nepal.

What are the average salaries for a digital marketing?

Digital marketers in Nepal make between NPR 15,000 and 50,000 a month. If you have more experience or specialize in a certain area, you can make a lot more money.

What is the scope for digital marketing skills in Nepal?

Digital marketing training in Nepal is very useful because more and more businesses in Nepal need people who know how to do SEO, advertising, content, and social media for promotions.

Is this Digital Marketing Course good for beginners?

Certainly. The digital marketing courses in Nepal is tailored for complete novices. All that’s required is the desire to learn.

Does Let’s Learn provide digital marketing certification upon completion of course?

Yes. Students are provided with a Professional Digital Marketing Certificate from Lets Learn, which makes them more credible on the job market and on freelance sites.

Do we offer an online course in digital marketing in Nepal?

Yes. We teach digital marketing in person in Kathmandu, but we also offer online digital marketing courses in Nepal that include live interaction and project-based learning.

Do students have to turn in their final assignments for the course?

Yes. This digital marketing program is based on projects, so students work on real campaigns and get a digital marketing certification when they graduate.

What You’ll Learn

Basics of Digital Marketing and Marketing Principles
Search Engine Optimization (SEO) Techniques
Social Media Marketing Strategies for Facebook, Instagram, LinkedIn, etc.
Email Marketing Campaigns and Tools
Pay-Per-Click (PPC) Advertising with Google Ads
Content Creation and Marketing for Blogs and Videos
Data Analytics and Performance Tracking with Google Analytics
Developing Marketing Funnels for Lead Generation

Benefits of Taking Digital Marketing Courses in Nepal at LetsLearn

Learn how to use digital marketing tools, Google Ads, and Meta Business Suite.
Use the most current digital marketing tools and methods to put together a useful portfolio of strategies.
A regularly updated digital marketing syllabus that covers all the main areas of digital marketing training.
Learn directly from digital marketing professionals either in person or through our online digital marketing courses.
Most affordable digital marketing course price in Nepal with no hidden fees.
Receive placement assistance for internships, freelance work, and jobs.An up-to-date course outline of digital marketing and additional topics to learn.
No digital marketing skills or experience are needed, so it's great for beginners.

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