Week-1: Building a Strong Foundation in Digital Marketing
- Overview of digital marketing and its importance in the modern business landscape.
- Understanding core concepts: SEO, SEM, content marketing, and social media marketing.
- Introduction to popular digital marketing tools and platforms (Google Ads, Facebook Business Suite, etc.).
- Assignment: Research and analyze a brand’s digital marketing strategy and present insightss
Week-2: Mastering SEO Basics
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- Introduction to Search Engine Optimization (SEO): On-page and off-page SEO.
- Keyword research techniques using tools like Google Keyword Planner and Ubersuggest.
- Basics of content optimization for search engines.
- Introduction to link-building strategies and domain authority.
- Assignment: Optimize a sample blog post using SEO techniques
